About Us What makes us tick
Our mission is to turn green thinkers into green doers.
How It All Began
In 2016 we were just two regular people who were concerned for the environment and sought an easy way to know our greenest available options.
In our initial attempts to go green, we browsed through articles, listicles, blogs and search engine results to structure a simple and elegant way to live greener, to do our part for the environment.
We quickly realized that if we wish to go green today - right now, we have to sift through tons marketing, only to find heaps of almost relevant options. After this, we have to try and decipher which of those options are truly best for the environment and align with our level of effort and cost that we are willing to and able to spend.
Only then, we would be able to take meaningful action.
It became painfully obvious that due to the hustle and bustle of daily life, the majority of average people like us would have a very small likelihood of taking actions that would lead to continuous and positive environmental impact.
A simple philosophy drives, what we believe to be the essence of sustainability:
Whether we like it or not, we are the generation that has inherited the need to face our responsibility for our environment in its entirety.
It is the fact that steering all the individual choices towards currently available, greenest versions of these choices, directly relates to a positive impact on our natural resources.
We believe that the key to facing this global environmental challenge is to swiftly enable not just many, but the majority of individuals, to expand upon and to adopt the efforts of those who are leading the way in sustainability within all areas of life.
Peek Behind the Curtains
Greenest Inc is a 501(c)3 organisation registered in the state of Pennsylvania as of May 2019 and is developing www.greentool.org.
We are working to achieve our mission by using innovative processes alongside proven practices and methods borrowed from some of the world’s most complex industries - data science, anti-money laundering and aerospace quality control to name a few.
Our current stage is gathering the sustainable efforts of individuals, businesses and organizations for analysis and grading. More specifically, a system that would allow to objectively evaluate "green things". If you are interested in any aspect of Greentool please get in touch. Please consider contributing in any way that you can and sign up for early access to see the Greentool as soon as we go live!